Case Study

Talstone Group Develops Brand Identity and Marketing Campaign for Owen Graduate School of Management’s Inaugural Health Care Business Alliance

Owen Graduate School of Management at Vanderbilt University held its inaugural Health Care Business Alliance (HCBA) on Oct. 31- Nov. 1, 2008. Their goal was to create a networking and educational event for healthcare professionals as well as an opportunity for MBA and MHA candidates to interview with leading healthcare companies.

As an inaugural event, HCBA needed to develop brand awareness and position itself as a premier educational, networking, and recruiting event among healthcare professionals and students. They also needed to stand out from other graduate school healthcare conferences.

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