Case Study

Talstone Group Uses Targeted Research to Launch Brand Awareness and Education for JourneyLite^®

JourneyLite offers hope to obesity sufferers with the LAP-BAND^® System weight-loss surgery. They needed to increase brand awareness and introduce the LAP-BAND System procedure as a safer alternative to traditional gastric bypass surgery to potential bariatric surgery candidates, physicians, benefits managers, and managed care providers.

Talstone Group analyzed and studied research about the potential target audiences, medical information about the procedure, and JourneyLite’s brand differentiators. Based on that research, we delivered a number of marketing initiatives that consistently reinforced brand identity and education.

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