Case Study

Talstone Group Reaches Physicians for AmSurg

AmSurg Corp. develops and acquires freestanding ambulatory surgery centers across the United States. They needed a strategic, effective solution to market AmSurg’s benefits to possible physician partners for either development or acquisition. The solution needed to introduce the AmSurg brand theme of partnership and also be customized based on physician specialty.

Talstone Group researched and analyzed data about AmSurg's outcomes and benefits and then applied the same research tactics in learning about the physicians in the target audience. Based on that knowledge, we developed a strategic brand message and marketing collateral designed to generate warm leads for AmSurg and reinforce their market position.

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